When your memoir is still in the planning stage that is a good time to decide what audience you will be attempting to reach with your effort. The subject matter of the memoir will make it easier to conclude who will make up your audience. A story about childhood might be well suited for a younger audience where a story with mature subject matter and difficult issues will be better directed toward an adult audience. Your intended audience will determine your voice and the depth of the story.
Once you've decided what audience you are trying to reach then you can start outlining or making notes accordingly. The audience reach will have a bearing upon the language used as well as the complexity of what you will discuss in the narrative.
Audience becomes especially important when trying to market your memoir when it is finished. A memoir dealing with spiritual issues might be of interest to a Christian publisher to be mainly distributed in Christian bookstores. Highly specific stories catering to a particular niche market might be better to self-publish and self-market.
Before any marketing begins to happen though you must finish your memoir. As you write, think about who might be reading your work later on. If you establish a reasonably clear idea of the reach of your work you need to write with that in mind. Later you might change your mind and need to rewrite for a different audience, but if you've done your homework and remained consistent in your writing you should have a book that will be marketable to your intended audience.
Have you ever read a book that you didn't care for because it had been inappropriately marketed? Do you think an author should generally write most of their work for the same type of audience? Would it be more difficult for you to attempt to reach a youth market or an adult market?
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