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| I'm not sure why the Sounds would abandon such an amazing logo, especially after such a brief time. It's also hard to believe that it's been a little over three years since the home cap was featured on the site! |
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| Unfortunately this is a "Made in China" cap and it definitely feels stiffer and boxier than other caps. It also feels like it's a size or two bigger than 7 3/8 but I suppose that's the risk you take buying New Era caps nowadays. |
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| Another thing that's hard to say goodbye to is the "Bred" (black and red) MILB batterman as the newest Sounds caps are dark navy, which I find to be interesting because they certainly could have gone with a Pantone 288 to match their parent club in Dallas. |
For this latest rebrand, the Sounds went with a design firm called RARE which is based in Hattiesburg, Mississippi. I'll always have a soft spot in my heart for this ephemeral design and I'm certainly glad to have scooped up a few caps on clearance from their team store before they cut over to the new logo.
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I also find it interesting that the Sounds revamped their wordmark to include Red Sox-esque serifs (pictured above, left) rather than sticking to the Rangers lettering (above, right) however it's possible they felt they wanted to maintain some distance creatively.
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| As much as I'll miss the Brandiose caps, I'm actually excited to pick up the newest rounds of Sounds hats. The home hat is a given but I think I might also pick up the "Tri-Star plate" cap which is a nod to Tennessee's state flag. |
As always, thanks for coming back to read about baseball hat geekery. I've got comments disabled here so if you'd like to discuss a trade or simply just chat about hats, please feel free to connect via the following social sites:
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